Niche
Strategy
Positioning

Find Your Perfect Niche

The right niche makes everything easier

10 min readUpdated January 2026

Your niche is your foundation. Learn how to identify, validate, and own a niche that sets you up for long-term success on Threads.

Key Takeaways

  • Build consistently: The key to success with choosing your threads niche is showing up regularly.
  • Focus on value: Every post should provide actionable insights to your audience.
  • Iterate based on data: Use analytics to understand what resonates and double down.

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Frequently Asked Questions

Yes, you can over-niche. The test: Is your potential audience big enough to support your goals? "Productivity tips" is too broad. "Productivity for left-handed accountants" is too narrow. "Productivity for remote workers" is usually just right.
Yes, but do it gradually. Your audience followed you for specific content—sudden pivots confuse them. Either: (1) Slowly introduce new topics alongside existing ones, or (2) Create a new account for the new niche. Many creators successfully evolve their niche over time.
For growth, focus on one niche initially. Once you've established authority (5-10K+ followers), you can expand to 2-3 related topics. Think of it as a "T-shape"—deep expertise in one area, broader content in related areas. Your main niche should always be clear.

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