Writing
Hooks
Copywriting

Hooks That Stop the Scroll

The first line is everything. Master it.

8 min readUpdated January 2026

The hook is everything. If your first line doesn't grab attention, nothing else matters. Learn the formulas and psychology behind hooks that work.

Key Takeaways

  • Build consistently: The key to success with writing powerful hooks for threads is showing up regularly.
  • Focus on value: Every post should provide actionable insights to your audience.
  • Iterate based on data: Use analytics to understand what resonates and double down.

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Frequently Asked Questions

The top 5 proven formulas are: (1) Transformation: "How I went from X to Y", (2) Contrarian: "Unpopular opinion: [hot take]", (3) List: "X tools/lessons/tips that [benefit]", (4) Story: "I [dramatic event]. Here's what happened", (5) Question: "Why do most people [fail at X]?"
For Threads, keep hooks under 280 characters—ideally under 100. The hook should be scannable in 1-2 seconds. Front-load the intrigue. If someone has to work to understand your hook, they'll scroll past. Every word must earn its place.
Compare engagement rates across posts. If some posts get significantly more engagement, study what made those hooks different. Test variations of the same content with different hooks. Over time, you'll learn which styles resonate with your specific audience.

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